The Challenge

Bridge Leisure owned 9 holiday parks across the country and managed a number of other parks.

Purple Pitch Communications were initially engaged to carry out a review of the organisations social media presence and make recommendations to improve reach and engagement.

Following that initial piece of work Purple Pitch were further engaged on a retainer basis to work with Bridge Leisure on developing and delivering their PR and digital strategy, enhancing their national profile and supporting the individual parks in attracting repeat and new business.

• PR planning
• National and regional press releases
• Competition placement
• Targeted media review visits and travel influencers
• Crisis communications
• Social media content and creation
• Strategic advice
• Identification of media opportunities
• CEO profile raising and positioning
• Response to COVID-19

Results

Since taking on the PR contract for Bridge in November 2018 Purple Pitch secured in excess of 200 pieces of positive media coverage in the trade, regional, national and broadcast media for Bridge Leisure and their parks.

Year     Media coverage secured

2019     91 pieces

2020     55 pieces

2021     44 pieces

In addition they secured over 60 press stays at the parks targeting national and regional journalists and carefully selected bloggers and influencers resulting in positive reviews from all visits.

Since taking on the brief they secured regular coverage for the brand across trade, regional, national and global media including a a thought leadership feature on the impact of BREXIT on the UK tourism industry for BBC World News.

They also work with the team to support their direct marketing activity with innovative, engaging campaigns across social media.

‘Purple Pitch Communications passion for PR has been a breath of fresh air for Bridge Leisure. We’re impressed with the great press story ideas, PR strategy and plans, quick reaction to press enquiries and the coverage received. Most importantly, Michelle is a pleasure to work with’

Click on the images below for press articles: