Purple Pitch were engaged by Practice to Progress to launch their B2C offering to the market as a start-up.
Set up by a former Deputy Chief Constable, Practice to Progress is an online service which helps people join the police and supports serving police officers and staff in taking the next steps in their policing career.
P2P launched their B2C offering in March with a new brand, website and social media accounts.
Initially there was limited traffic going to the website so Purple Pitch advised and developed a ‘Free Top Tips’ guide to drive more traffic to the website and enable data collection for follow up marketing activity.
The guide is now being downloaded regularly and the follow up marketing activity is resulting in direct bookings.
Client Practice to Progress
Date 31 August 2021
Services Brand strategy, launch and B2C marketing