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Practice to Progress

The Challenge

Purple Pitch were engaged by Practice to Progress to launch their B2C offering to the market as a start-up.

Set up by a former Deputy Chief Constable, Practice to Progress is an online service which helps people join the police and supports serving police officers and staff in taking the next steps in their policing career.

Deliverables included:

  • Created a comms and marketing strategy
  •  Created a social media guide for P2P teams
  •  Copywriting and design for product sheets
  • Worked with external agency on brand development and PPC campaign
  • Copywriting for new B2C website
  • Setting up new social media accounts
  • Coordinating launch day media and social media activity
  • Drafting and pitching in regular new stories to police, national and regional media
  • Posting daily content on social media accounts
  • Advising exec team on comms and marketing approach
  • Coordinating conferences and events


P2P launched their B2C offering in March with a new brand, website and social media accounts.

Initially there was limited traffic going to the website so Purple Pitch advised and developed a ‘Free Top Tips’ guide to drive more traffic to the website and enable data collection for follow up marketing activity.

The guide is now being downloaded regularly and the follow up marketing activity is resulting in direct bookings.

Client Practice to Progress

Date 31 August 2021

Services Brand strategy, launch and B2C marketing

Practice to Progress