Wicked Wagon is a gourmet snack wagon on the Isle of Man which launched in May 2018. Purple Pitch Communications were commissioned to manage the business launch, set up and manage the social media accounts and secure publicity for the new venture.
The launch campaign included teaser posts on social media, a taster event for all the local businesses where samples of food, drink and menus were handed out and a Facebook live event unveiling the wagon for the first time.
The new Facebook account quickly grew to have over 400 followers and likes with an average weekly reach of over 2,000 and importantly the posts are getting over 1,000 likes, comments and shares each week. Media coverage was secured in the main newspaper and on the main radio station.
Purple Pitch continue to manage the businesses social media channels and PR.
‘For a small business relying on a steady stream of daily customers, social media is a valuable tool. However, it must be constantly updated, which is extremely time consuming and Purple Pitch Communications take care of this task allowing us to concentrate on other important aspects of our business. With new platforms and trends starting all the time, Purple Pitch Communications keeps our business up to date. Purple Pitch Communications also organised our launch event and subsequent PR campaigns. They are a small but experienced business, equally happy to work with new fledgling business to large entities, but the great service and enthusiasm is constant. Thanks PPC!’
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Client Wicked Wagon
Date 11 April 2019
Services Social Media, PR